According to a study, low-income households are not convinced by the social leasing program, which promises a new electric car for €100 per month.
AramisAuto, the number one online car sales platform in France, has revealed the results of its new barometer “Low-Income Households and Cars”. Opinionway Institute surveyed 1000 motorists with an average monthly household income of €2525.
These households have a constrained budget for cars. On average, according to the study, it is €262 per month, a decrease from last year (€273 in 2022). Therefore, electric cars are not a popular purchasing choice for them. Only 1 in 10 households would be willing to buy an electric car today.
Nearly three-quarters (72%) cite financial constraints as the main hindrance. This is why Emmanuel Macron’s idea of implementing a social leasing program, which would allow having an electric car for €100 per month, is not well received. More than half of low-income households (54%) confirm that this social leasing program would not be enough to convince them to take the plunge.
It should be mentioned that this score is influenced by the lack of information about this program, as 70% of respondents, for example, believe they will simply not be eligible for it. However, it is supposed to be the case, as social leasing should be available to half of the French population, specifically those on a modest income.
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In the event of purchasing a new car, low-income households would be more inclined to choose a conventional model. In fact, 79% of respondents believe that government incentives should not only apply to the purchase of electric vehicles. However, this is not entirely true, as the scrappage scheme is open to Crit’Air 1 conventional cars. Moreover, 74% of respondents claim to be confused by the variety of incentives. In passing, 60% believe that “it is not up to the government to subsidize the purchase of SUVs or luxury sedans, or even electric vehicles.”
Unsurprisingly, with tighter budgets, low-income households are more likely to consider buying used cars. However, an interesting aspect of the study reveals that nearly half of low-income households are willing to buy Chinese-made models (48%), considering them more affordable. Nevertheless, at the same time, 70% believe that buying a Chinese-branded vehicle poses a threat to European and French automotive brands, while 68% consider it detrimental to the planet and employment in France.
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