Boost Coffee plans to expand its Moroccan network with eight new locations in the next 18 months, according to World coffee portal. The chain, which entered Morocco in 2021 with its first store in Casablanca followed by a second in 2023, aims to increase its presence in the country, bringing the total number of its stores to ten.
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Boost Coffee intends to gain market share in the country, where it faces competition from established players such as American Starbucks, French brands Paul and Columbus Café & Co, as well as its fellow countryman Espresso Lab. According to a report by Fitch Solutions, Morocco is the second largest retail market for coffee in the Middle East and North Africa (MENA) region, with a total coffee product revenue of $1.3 billion in 2022.
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