Arrivée d’Atacadão en France : un défi pour la gauche et la grande distribution

The Brazilian wholesale retailer is arriving in France, in Aulnay-sous-Bois, through the Carrefour group, after having to retreat in Drancy and Sevran due to the mobilization of the left and the unions.

At a time when barbecue is a political debate, anything can be expected. And the case of Atacadão could prove to be delicate for the left. With its “cash and carry” concept, that is, wholesale self-service, the Brazilian supermarket promises low prices on everyday products. An offer that is inevitably difficult to attack when the bosses of large retailers are reluctant to lower their prices. And while more than half of the population confesses to skipping meals to cope with inflation, according to data from Ifop published in June.

Supported by Carrefour through its Moroccan partner LabelVie under a franchise model, the first opening is announced for the first half of 2024, replacing the current supermarket in Aulnay-sous-Bois (Seine-Saint-Denis). The operation will not be without social consequences. After negotiations conducted at a rapid pace this summer, with the final round scheduled for the 12th