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tesla’s European Sales Plummet: A Deep Dive into the 2025 slump
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Tesla, l’un des leaders du marché automobile électrique, a vu ses ventes en Europe plonger. Où ? Dans l’Union européenne. Quand ? De janvier à avril
Between January and April 2025, the American manufacturer sold almost half less electric cars than at the same time in 2024.
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A Tesla A Ghent dealer, in Belgium, April 6, 2025.
(JONATHAN RAA / NURPHOTO / AFP)
The Tesla are no longer popular in Europe. Long leader in the electric vehicle market, the American manufacturer has seen its sales in the European Union (EU) being divided by two in one year, according to figures from the Association of Manufacturers (ACEA) published Tuesday, May 27. The brand sold only 41,677 cars in the EU countries over the first four months of 2025, against 77,314 over the same period in 2024.
Why such a decline? Tesla first suffers from the reputation of her boss, elon Musk. The businessman is a close ally of the American president Donald Trump and directed, until the end of May, the American commission for government efficiency (DOGE). He has multiplied controversies as taking office. the entrepreneur, who also holds the social network X, is notably accused of having made a Nazi salute and does not hide his support for the various far -right parties in the world.
Consequently, Tesla have become a symbol of Donald Trump’s ultra -conservative policy and boycott calls have multiplied since the billionaire’s return to the White House. Several Tesla have also been attacked in the United States and Europe. In early March, twelve cars were burned near Toulouse. An anarchist group claiming a
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Combative anti -fascism that does not believe in the myth of democracy
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claimed the action, reports AFP.
Interviewed on the sidelines of the Qatar Economic Forum on May 20, Elon Musk minimized the impact of his political commitment, ensuring that Tesla’s commercial situation was
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reestablished
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And that sales were
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good
“.The entrepreneur still said that he was going to withdraw from the American political landscape to focus on the management of his many companies,including Tesla.
But the bad sales of Tesla do not last that the bad image returned by its leader. The American manufacturer is also struggling to stand up to increasingly fierce competition in the electric market. It is now the ELROQ, the SKODA SUV, which is the best -selling electric car on the European continent. The Tesla Model Y, a long market champion, plummets in ninth place.
Electric and hybrid cars of Chinese origin also flock to the EU. The manufacturer Saic Motor, which has brands like MG, Roewe or IM Motors, has also experienced the largest increase in sales in the European Union as 2024, delivering nearly 70,000 vehicles in 2025, against around 46,000 over the same period last year.
Many experts believe normal that Tesla will loose market share, as its competitors, especially chinese, offer cheaper alternatives. According to ACEA, Tesla sold 2.1% of all vehicles purchased in europe in 2024. In 2025, it was only 1.1%.
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tesla’s European Sales Plummet: A Deep Dive into the 2025 Slump
Between January and April 2025, Tesla’s electric car sales in Europe experienced a dramatic decline, nearly halving compared to the same period in 2024. What’s behind this significant downturn?
The Numbers Don’t Lie: A stark Sales Decrease
Tesla, once the undisputed leader in the European electric vehicle (EV) market, is facing a significant challenge. According to data released by the Association of European automobile Manufacturers (ACEA) on May 27,Tesla’s sales within the European Union (EU) have been cut nearly in half year-over-year. In the first four months of 2025, the company sold only 41,677 vehicles, a sharp contrast to the 77,314 units sold during the same period in 2024.
Tesla’s sales figures in the EU, January-April 2024 vs. 2025. (Source: ACEA)
The Elon Musk Factor: Controversy and Boycotts
One of the primary factors contributing to Tesla’s sales slump is the increasingly controversial public image of its CEO, Elon Musk. His close ties to former U.S. President Donald Trump,coupled with his leadership of the now-defunct american commission for government efficiency (DOGE),have drawn considerable criticism. Musk’s ownership of social media platform X has also fueled controversy,with accusations of promoting far-right ideologies and even making a Nazi salute.
These controversies have led to calls for boycotts against Tesla, with the brand becoming
