Unilever Uganda Launches Oral Health Campaign Targeting 100,000 Children
KAMPALA, Uganda (AP) – Unilever Uganda has launched a major oral health campaign aimed at improving dental hygiene habits among schoolchildren across the Kampala and Wakiso districts. The initiative, spearheaded by its Pepsodent brand, seeks to reach at least 100,000 pupils in 40 primary schools, according to a company statement released Friday.
The campaign coincides with World Oral Health Day, observed annually on March 20, and focuses on the theme “Do the 2 – Brush Day and Night,” emphasizing the importance of brushing teeth twice daily with fluoride toothpaste.
“We have a plan to reach 100,000 school-going children… specifically in Kampala and Wakiso,” said Luck Ochieng, Managing Director for Unilever East Africa, during the launch event at Nakasero Primary School. “We spent time educating the children on how to brush properly, what kind of toothpaste to use, and how to maintain oral hygiene, which is very important for their confidence and their oral health.”
The program includes interactive sessions teaching proper brushing techniques and the link between daily habits and long-term oral health. Pepsodent is also distributing oral care products to participating schools to support continued practice at home.
The initiative addresses a significant global health concern. According to the World Health Organization, untreated tooth decay is the most common health condition worldwide, affecting over 2 billion people with cavities in permanent teeth and 514 million children with tooth decay in their primary teeth. Globally, over 3.5 billion people suffer from oral and dental hygiene issues, many of which are preventable with early intervention.
Ochieng highlighted the importance of targeting children, explaining that many oral health problems develop early in life but manifest years later. He also noted the broader impact of oral health on a child’s well-being.
“Data shows that many school-going children miss school because of cavities and dental pain. That disrupts their learning,” Ochieng said. “When children maintain good oral hygiene, they can eat well, remain healthy, and build confidence.”
The Ugandan government has expressed support for preventative healthcare solutions, aligning with Unilever’s campaign goals. According to Uganda’s National Oral Health Policy, prevention and early education are key strategies for reducing dental illnesses.
Deputy Head Teacher at Nakasero Primary School, Angella Kisolo, welcomed the initiative, stating, “I believe they are going to keep their teeth very healthy.” She added that good oral hygiene contributes to both academic performance and self-confidence.
Unilever, which operates in approximately 190 countries and serves over two billion consumers daily, has been present in Uganda for over 80 years. The company hopes the Pepsodent campaign will instill lifelong healthy habits in Ugandan children.