Controverse Sydney Sweeney : Chute de fréquentation chez American Eagle

New York – 26 Juillet 2024 – La collaboration entre l’actrice Sydney Sweeney et la marque American Eagle est au cœur d’une controverse qui semble impacter les ventes en magasin.Les données de PASS_BY, relayées par Forbes, révèlent une baisse de fréquentation de 9% pour la semaine du 3 août, après une période de croissance constante. Qui est impliqué ? Sydney Sweeney et American Eagle. Quoi ? Une baisse de fréquentation en magasin. Où ? Dans les magasins American Eagle. Quand ? À partir de fin juillet 2024. Pourquoi ? Lié à une controverse.

Here’s a breakdown of the text, summarizing the key details:

Main Point: The controversy surrounding Sydney Sweeney’s partnership with American Eagle appears to be negatively impacting the brand’s foot traffic in stores.

Key Details:

Foot Traffic Decline: American Eagle stores experienced a 9% year-over-year decrease in foot traffic for the week starting August 3rd.
Escalating Decline: The decline worsened over time:
-3.9% for the week of July 27th
-0.27% for the week of July 20th
Positive Trend Before Controversy: Before the controversy (two months prior to July), American Eagle saw increases in foot traffic each week. For example:
+4.85% for the week of July 13th
+5.91% for the week of July 6th
Source: The data comes from PASS_BY, a retail data company, and was reported by Forbes.

In essence, the article suggests a correlation between the Sydney Sweeney controversy and a downturn in American Eagle’s in-store customer visits.