Indian Startup Pronto Disrupts Domestic Services, Reaches $100 Million Valuation in Under a Year
New Delhi – Less than a year after launching, Indian startup Pronto has rapidly become a major player in the country’s home services market, achieving a $100 million valuation following a recent $25 million funding round led by Epiq Capital. The company, founded by Anjali Sardana, connects households with vetted domestic workers for tasks ranging from cleaning to laundry.
Sardana, a 2024 graduate of Georgetown University with a degree in biology, quickly transitioned from investment roles at firms like Bain Capital and 8VC to entrepreneurship. Identifying a need for a more structured and reliable approach to domestic help, she launched Pronto in April 2025.
“The goal is to build a reliable platform for households while providing stable income opportunities for workers,” Sardana has stated, reflecting the company’s dual focus on convenience and economic empowerment.
Pronto’s success is rooted in its technology-driven approach. A mobile application allows customers to book services quickly, while the company itself focuses on recruiting, training, and verifying its workforce. Services are often delivered within 10 minutes through a network of local hubs.
Starting with a single hub in Gurugram, Pronto initially handled around 170 bookings daily. Demand surged, and by early 2026, the platform was processing over 18,000 bookings each day, employing thousands of service professionals. The company now operates in more than ten cities, including Delhi NCR, Bengaluru, Mumbai, Hyderabad, and Chennai.
The rapid growth has attracted significant investor attention. In addition to Epiq Capital, investors like Glade Brook Capital, General Catalyst, and Bain Capital Ventures participated in the latest funding round. Prior to this, Pronto secured $11 million in 2025 to scale its operations and invest in technology and training.
Pronto is part of a growing trend of startups aiming to formalize India’s traditionally informal domestic services sector. The company’s emphasis on verified workers and structured shifts addresses concerns about reliability and safety, potentially impacting millions of households and workers across the country.
Recent social media discussion highlights the company’s trajectory. One post on X (formerly Twitter) details Sardana’s journey, from being rejected by her top-choice college to building a $100 million business. https://x.com/deedydas/status/2030512429478932850
The Times of India also recently profiled Sardana and Pronto’s rapid ascent. https://timesofindia.indiatimes.com/etimes/trending/meet-anjali-sardana-indian-entrepreneur-who-built-100-million-startup-after-studying-in-us/articleshow/129267439.cms