Meghan Markle’s Lifestyle Brand Faces Scrutiny Over Inventory Levels, Netflix Perks
LOS ANGELES (Nouvelles-du-monde.com) – The lifestyle brand launched by Meghan, Duchess of Sussex, As Ever, is facing renewed questions regarding sales figures after a recent online glitch revealed significant stock levels of its products. Simultaneously, reports have surfaced alleging that unsold inventory is being distributed as perks to employees at Netflix, where Markle has a content deal.
The controversy began when Reddit users discovered a temporary flaw on the As Ever website allowing them to view precise inventory numbers. Screenshots circulating online indicated over 137,000 units of the brand’s signature Fruit Spread Box were available, alongside over 70,000 bottles of wine – including Sauvignon Blanc, Rosé, and Brut varieties. The website was quickly updated to limit purchase quantities, but the initial discovery fueled speculation about the brand’s performance.
These numbers contrast with earlier statements from sources close to the Duchess, who claimed business was “flying off the shelf.” One source told The Sun that the reported stock levels were simply leftover from an initial order of one million jars. Markle herself previously stated in an interview with Bloomberg’s The Circuit that she had placed a purchase order for a million jars to meet demand, describing the initial sell-out as “an incredible thing for any small business.”
However, the apparent surplus has led to a curious situation at Netflix headquarters in Hollywood. According to a report by Page Six, two rooms within the streaming giant’s Icon Tower and Epic buildings are now being used to store As Ever products – including candles, wine, and even floral sprinkles. Sources within Netflix claim employees are freely taking the items. “Employees are just taking them—one person walked away with 10 items for free,” one insider told Page Six.
The situation raises questions about the financial viability of As Ever, launched in 2023 alongside Markle’s Netflix series, With Love. While the brand aims to offer a curated selection of “small-batch” goods, the large inventory numbers suggest a potential disconnect between production and consumer demand.
The distribution of unsold products as employee perks, while seemingly a minor issue, highlights the challenges faced by celebrity-backed brands in a competitive market. According to a 2023 report by McKinsey & Company, celebrity endorsements can boost brand awareness by as much as 5%, but sustained success requires a strong product and effective marketing strategy. The current situation with As Ever underscores the importance of accurate demand forecasting and inventory management.
Representatives for Meghan Markle have yet to comment on the reports of excess inventory or the use of Netflix facilities for storage. The Daily Mail has reached out for a response.
The incident comes at a time of increased scrutiny of the financial performance of ventures linked to the Duke and Duchess of Sussex. While their deal with Netflix remains in place, the couple’s broader media strategy and brand building efforts continue to be closely watched by industry analysts and the public alike.
